hamuraagency.com - Although there are many pros and cons about “ojek” online, now GO-JEK, one of the owners of “ojek” online application in Indonesia that becoming trendsetter to facilitate users in making reservation and ordering ‘ojek’ via online. They utilize one of the most popular chat application that used by many people especially teenagers group called LINE.
Nowadays, there is no need to open many applications in your mobile phone because GO-JEK has been cooperate with LINE to ordering GO-JEK services. This application is easy to use, you just simply add official LINE account of GO-JEK, register, order and chat at the same time. In addition to ordering services, GO-JEK application can also track the movement of the driver and communicate directly. According to LINE, GO-JEK driver currently achieve two hundred thousand drivers around Indonesia. GO-JEK as known as the biggest transportation platform that will help everyone in daily basis.
In this case, GO-JEK help LINE to win this chat application that dominated by BlackBerry Messenger in the past with revenue 13.6 Trillion in 2015. LINE started to change the strategy and focus on their potential market to online and offline businessman. It even could be something viral and trending in LINE user's timeline. Several digital agency companies in Jakarta respond to this as a new breakthrough in digital world and online marketing.