DIREKTORAT CAGAR BUDAYA DAN PERMUSEUMAN KEMDIKBUD RI

Ministry of Education and Culture of General Directorate of Culture is the ministry in Indonesia's government which organized the affairs in the field of culture.

Ministry of Education and Culture of General Directorate of Culture supervised one of cultural preservation field, it is  Directorate of Preservation Cultural Heritage and Museums.

 

Chalange:

Indonesian people well-known about Ministry of Education and Culture, but many people didn't know about Directorate of Preservation Cultural Heritage and Museums.

It was our challenged to introduced Indonesian people about Directorate of Cultural Heritage and Museums.

We deeply did the research and it was not easy to rejuvenated Indonesian culture, especially introduced to the young generation who majority like the foreign cultures.

 

Strategy:

Communicated the culture image of Directorate of Preservation Cultural Heritage and Museum is the most crucial element in digital communication.

We had started by built a brand image of Directorate of Preservation Cultural Heritage and Museums in digital platform. It was about how to made people left the image that culture is ancient.

Then we spreaded the awareness by its social media with active presence and did the campaign to got targeted market.



DIREKTORAT CAGAR BUDAYA DAN PERMUSEUMAN KEMDIKBUD RI

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